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HomeSEO11 Google Sheets formulation SEOs ought to know

11 Google Sheets formulation SEOs ought to know


Typically the most effective web optimization instruments are free.

Look no additional than Google Sheets.

Whereas it’s not nice at plotting rating knowledge (inverting the y-axis is all the time ugly), there are quite a few methods to make use of Google Sheets for web optimization.

Listed here are 11 of the formulation and suggestions I discover myself utilizing for web optimization on an virtually each day foundation – for key phrase administration, internationalization, content material/URL administration and dashboards.


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Google Sheets formulation for key phrase administration 

  • V LOOKUP
  • CONCATENATE
  • FLATTEN
  • LOWER

=VLOOKUP(textual content,[range to search],[column number to return],[true/false]) 

V LOOKUP (documentation)

VLOOKUP, which stands for “vertical lookup”, is arguably one of many very first Google Sheet formulation for web optimization anybody learns when entering into the sport.

VLOOKUP permits you to basically mix two knowledge units on widespread values, an virtually lowbrow JOIN in SQL if you’ll.

I usually use this formulation to counterpoint details about key phrase units by including search quantity, PPC knowledge or including downstream metrics like signups. 

The tip directive true/false specifies how actual you need the match to be, TRUE means not an actual match, and FALSE means actual matches solely.

Tip: LOCK the vary you’re looking out in opposition to utilizing $ ($E$3:$E$5 within the beneath instance) so you possibly can drag and carry the identical formulation throughout many rows.

=CONCATENATE(A1,A2,A3) 

CONCATENATE (documentation)

  • =CONCATENATE(A1,A2,A3) you’ve got the choice to concatenate columns
  • =CONCATENATE(A1,” I’m extra textual content”) or literal phrases and characters

Concatenate is without doubt one of the mostly used Google Sheet formulation in web optimization, and for good motive.

It will possibly serve a wide range of use instances, together with creating key phrase lists (concatenating two+ variables collectively), creating URL strings, and even bulk templatizing metadata.

Because the identify suggests, you should utilize it to easily string any quantity of values collectively.

Simply keep in mind: in case you want an area between key phrases, a literal area “ “ have to be added.

=FLATTEN(range1, [range2, …]) 

FLATTEN (documentation)

  • =FLATTEN(A:D) would compress all ranges in A – D in to 1 column

There’s a motive FLATTEN is coming after concatenate. After you’ve concatenated a number of 1000’s of key phrases and a few hundred {dollars} away, you usually have to add the key phrases into your rank monitoring software’s UI or by way of a CSV bulk add.

It may be tedious when you’ve got a 20×20 block of key phrases to get them right into a single column so you possibly can add all of your key phrases in a single go.

With FLATTEN, you basically choose the vary of knowledge you need and the output is your whole key phrases in a single column to make copy-pasting a dream!

=LOWER(textual content) 

LOWER (documentation)

This one’s fairly easy – however it may be useful to LOWERcase all of the of the key phrases you’re managing (particularly in case you use a service supplier that costs for issues like duplicates) or in case you’re in a case-sensitive atmosphere like SQL.

LOWER is admittedly one of many easiest Google Sheets formulation for web optimization.

The alternative (UPPER) additionally works, do you have to really feel like auto-capping all the things. 

=COUNTIF(vary,”[text or function]”) 

COUNTIF (documentation)

COUNTIF allows you to depend, with accuracy, any literal textual content you need to match and even some numerical values that meet conditional guidelines.

It’s notably helpful when grouping collectively pages, managing an upcoming content material calendar or sorting key phrases on widespread dimensions just like the web page sort or product they assist.

It will also be used with circumstances to match values, resembling ones which have CPCs > $10.00 or which have a search quantity > 100 searches a month. 

=SUMIF([range to search],”[condition to match]”,[range to return]) 

SUMIF (documentation)

SUMIF is just like COUNTIF, however is useful in case you’re attempting so as to add up an extra metric related to the group of curiosity, like summing up whole key phrase quantity alternatives by themes or search quantity by web page sort. 

Google Sheets formulation for internationalization

=GOOGLETRANSLATE(textual content, [“source_language” or “auto”, “target_language”])

GOOGLE TRANSLATE (documentation)

  • source_language = two-letter language code of the supply language (or “auto” for Google to guess)
  • target_language = two-letter* language code in your goal language, like ES for Spanish

Ahh, one among my favourite and most liked Google Sheets hacks.

Slightly than commute to the Google Translate UI and threat carpal tunnel, you possibly can bulk translate lists of key phrases in seconds into one, and even a number of languages.

You even have the choice to auto-select the origin language by altering source_language to “auto” to let G sheets select for you (which normally works, normally).

Google doesn’t assist translating into all “flavors” of languages (e.g., Canadian French), however helps languages like pt-pt and pt-br, in addition to Chinese language languages like zh-tw and zh-cn.

Google Sheets formulation for content material/URL administration

=SPLIT(textual content,[delimiter wrapped in “”])

SPLIT  (documentation)

Many occasions once you’re doing an evaluation you could be working with knowledge that’s not within the required format you want.

There could be extraneous info that’s separated (delimited) by issues like commas (addresses), cellphone numbers (parenthesis and hyphens) and extra.

Whereas there’s a “break up textual content to columns operate” within the toolbar below “Knowledge”, you too can break up textual content that’s delimited by a selected character, phrase and even areas to particular person columns with the SPLIT command straight within the sheet so you possibly can shortly trim and tidy your key phrase record.

=LEN(textual content) 

LEN  (documentation)

LEN is an easy Google Sheets formulation for web optimization you should utilize to easily depend the characters in a line or string.

It may be most useful when guiding individuals (each SEOs and non-SEOs) who’re writing their very own metadata, to remain inside a “secure” sufficient character depend so that it’ll hopefully not get truncated merely resulting from size.

=REGEXREPLACE(textual content, “regular_expression”, “alternative”)

REGEXREPLACE  (documentation)

Regexes are a robust knowledge mining software when engaged on giant web sites.

For those who’ve by no means even heard of regexes, you’ve most likely not but been challenged with an enterprise-level web site.

I discover myself utilizing REGEXREPLACE most frequently once I’m cleansing up or trimming URLs in a sheet, the place it may be useful once I solely want a path identify minus area or to handle redirects.

Google Sheets formulation for dashboards

=SPARKLINE(B3:G3)

SPARKLINE  (documentation)

  • =SPARKLINE(B3:G3,{“charttype”,”line”; “shade”,”indigo”; “linewidth”,2}) this model of sparkline is in indigo, with a barely heavier weight

Whereas BI instruments like Tableau and Looker provide extra customizations, Google Sheets generally is a low cost solution to construct easy dashboards.

The command SPARKLINE is able to leveraging knowledge to create easy visualizations in a Google Sheet.

A superb quantity of web optimization and internet knowledge seems nice on a time collection, and Google Sheets could make it simple.

That is most useful when you’ve got knowledge that’s being actively up to date within Google Sheets and have to skim 10+ developments shortly in a single sheet.

A preferred use case is to observe developments like progress in a number of international locations, campaigns or city-level foundation. 

=SPARKLINE(B3:G3,{“charttype”,”line”; “shade”,”[color you want]”; “linewidth”,2})

Time collection/line charts

Time collection might be probably the most useful for visualizing adjustments to site visitors patterns over time and is appropriate for monitoring most site visitors developments and north star objectives.

You can even take away the “line width” command, weight and even shade for a fast and straightforward graph, however I discover for time collection I all the time want the road to be somewhat bolder and the contrasting shade helps draw consideration to the graph.

Column charts and bar charts
Sparkline even helps column and bar charts! Simply change the chart sort to column (proven beneath) or bar.

In additional superior use instances, a lot of the formulation above might be manipulated to have enhanced outputs, like automated conditional formatting or enjoyable Unicode emoticon responses as an alternative of nulls.

Regardless of how superior you make them, utilizing these formulation within Google Sheets is a superb and low cost solution to do fundamental web optimization tidying work and key phrase analysis.


Opinions expressed on this article are these of the visitor creator and never essentially Search Engine Land. Workers authors are listed right here.


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About The Creator

Jackie Chu is at present the web optimization Intelligence Lead at Uber Applied sciences in San Francisco. She has deep expertise in B2B, B2C and on-line publishing, and has led web optimization and ASO efforts each in-house and as a advisor for firms like Sq., Dropbox and Yahoo. Along with doing web optimization, she loves losing cash at Barry’s Bootcamp, ingesting glowing wine and hanging out together with her mini Goldendoodle, Bailey.

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