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An award-winning program for the Age of the Associate

In at this time’s Age of the Associate, having a powerful associate engagement mannequin is not only desk stakes; it’s a game-changer. I’m thrilled to share that CRN acknowledged Cisco with a 5-Star score of their Associate Program Information. In line with CRN, this designation is reserved for “an elite subset of distributors…who give answer suppliers the perfect partnering parts of their channel packages.” We’re proud to earn this honor for the twelfth consecutive yr. The important thing to reaching it’s that now we have labored so carefully with YOU, our world-class companions, to design and evolve it.

Constructed for the Age of the Associate

We acknowledge most of you aren’t restricted to only one enterprise mannequin. One of many hallmarks of the Age of the Associate is that companions are assembly clients’ wants with more and more numerous and complex options, consumption fashions and supply strategies.

A lot of you combine on-prem and cloud options, however you additionally ship as-a-service options that give clients the consumption expertise they’ve come to anticipate. You construct know-how and repair capabilities on our platforms to create distinctive options. And also you assist clients notice the total worth of their know-how investments all through the lifecycle.

Our program is structured to provide the flexibility to play a number of roles with clients. It accommodates numerous enterprise and consumption fashions and provides value-based incentives to reinforce the profitability of your Cisco apply. Most significantly, our program is designed to make sense for what you are promoting — the distinctive mix of roles and capabilities that you must greatest serve your clients.

Making it higher, collectively

As a result of our program is constructed from the customer-in, it would proceed to evolve with altering buyer necessities and market circumstances, in addition to know-how innovation. We’re persevering with to work carefully with you to make enhancements throughout all 4 roles — decreasing prices for Integrators, rising the worth trade for Suppliers, and increasing co-sell alternatives for Builders and Advisors. We’re increasing our specialization portfolio with the latest launch of six answer specializations that map on to key buyer priorities and extra carefully align to the multi-architecture options you’re already delivering. Extra are on their manner, together with specializations centered on Cisco’s flagship safety options. We’re additionally offering extra alternatives so that you can earn. Keep tuned for extra SaaS choices throughout the total buyer lifecycle and the launch of Lifecycle Incentives 2.0, coming in Could.

On this Age of the Associate, we’re absolutely dedicated to aligning with you on what clients want and the way greatest to assist them. We are going to innovate and adapt our program to assist your success as you discover new roles and strategies of working with clients. I’m excited to be on this journey with such a tremendous and progressive workforce of companions.



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