Monday, October 3, 2022
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Content material API for Purchasing and Google Adverts API up to date for nation concentrating on


Updates to the nation concentrating on for buying merchandise, with the introduction of the feedLabel discipline, have begun.

Current updates to the API. Final month we introduced that Google was eradicating the nation concentrating on necessities had been being eliminated and changed with a brand new feedLabel discipline. Immediately Google introduced updates to these modifications together with:

For Google Adverts

  • Any Google Adverts account can set the feed_label discipline in ShoppingSetting for Purchasing and Efficiency Max campaigns. You possibly can set feed_label within the Google Adverts UI and the Google Adverts API.

For Service provider middle

  • As of September 14th, 2022 we‘ve began the gradual rollout of feed labels within the Service provider Middle UI. When this characteristic is enabled within the UI, retailers will be capable to create a brand new feed with feed label set to any legitimate string. 

Within the Content material API:

  • Merchandise which have solely feedLabel, and never targetCountry, in the event that they had been added within the Service provider Middle UI.
  • Merchandise with feed labels that aren’t two-letter nation codes.

API habits abstract. Moreover, the next is a clarification from Google concerning the present API habits for feedLabel:

  • Insertion: You possibly can solely name Merchandise.insert on merchandise with an identical feedLabel and targetCountry. Presently, Merchandise.insert would possibly return an error in case you don’t present an identical targetCountry. This habits hasn’t modified in case you proceed to make use of solely targetCountry.
  • Focusing on: For those who set feedLabel to a sound 2-letter CLDR territory code, you will need to nonetheless set the delivery attribute of the merchandise useful resource to the identical nation with a view to goal that nation. For instance, in case you set a brand new feedLabel to “US”, you will need to additionally set the nation discipline within the delivery attribute to “US”. For those who don’t set each fields, the product may not be eligible to serve in that nation. You possibly can configure concentrating on for a whole feed within the Service provider Middle UI.
  • Get/Checklist: If you use Merchandise.record or Merchandise.get, you would possibly see merchandise that solely have feedLabel (and never targetCountry) set in the event that they had been added within the Service provider Middle UI.
  • Product IDs: As soon as a feedLabel is ready for a product it turns into a part of the product Id. This implies you’ll be able to’t modify the feedLabel for that product (that is much like how language works). For those who want to change the feedLabel you will have to create a brand new product with a unique product Id.

Coming subsequent. Google says that after the rollout of feed labels is full, they are going to settle for Merchandise.insert calls with feedLabel set to any string. targetCountry can be non-compulsory.

For datafeeds, the datafeeds useful resource can be up to date to incorporate feedLabel within the Content material API for Purchasing.

Dig deeper. You possibly can learn the complete announcement from Google right here.

Why we care. For those who’re a developer and also you’re utilizing APIs for content material or buying campaigns, you’ll not should set a goal nation, however as an alternative use the feedLabel instead. You possibly can opt-in or out of those options,


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About The Creator

Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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