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HomeBig DataDataBrain: Buyer-Dealing with Dashboards on Rockset & Postgres

DataBrain: Buyer-Dealing with Dashboards on Rockset & Postgres


  • DataBrain, a SaaS firm, was utilizing PostgreSQL by Amazon RDS to land and question incoming buyer knowledge.
  • Nonetheless, PostgreSQL couldn’t scale, shortly ingest schemaless knowledge, or effectively run analytics as DataBrain’s knowledge grew.
  • Plus, incoming buyer knowledge had a dynamic schema, making it painful and costly for DataBrain to wash the info for PostgreSQL and run queries.
  • Rockset solved these knowledge issues, delaying the necessity to rent an information engineer and saving DataBrain storage prices by offloading some knowledge to Amazon S3.

The Working System for GTM Groups

Organizations perceive that their capacity to make their clients blissful and profitable is immediately correlated to the standard of insights they will draw about every buyer. And these insights should not solely be related, however actionable in actual time. Understanding a buyer is confused as we speak as a substitute of tomorrow will be the distinction between holding the client blissful and holding the client, interval. This drawback is very acute for groups whose job is to proactively have interaction with clients. That is the place DataBrain steps in.

DataBrain supplies go-to-market groups with data-driven insights in regards to the well being of their accounts by leveraging real-time buyer knowledge. By connecting to a variety of current SaaS instruments after which analyzing the info, DataBrain’s dashboard surfaces suggestions for account groups, in addition to permits them to drill down into knowledge to find beneficial insights.


Maybe the account hasn’t been adopting new options, or it has had vital contact factors with help not too long ago. That highlights a possible churn danger. Or maybe the account has taken benefit of latest capabilities, highlighting an upsell alternative. DataBrain analyzes a variety of knowledge factors throughout the client’s system and recommends potential actions.


With DataBrain, GTM groups similar to buyer success, gross sales operations and even product know methods to focus their time and craft their communication primarily based on real-time account knowledge. CEO and founder Rahul Pattamatta describes DataBrain as “the working system for GTM groups.”

However as a fast, fast-growing firm in a aggressive house, DataBrain was operating into a number of challenges with its knowledge stack.

Problem 1: Scaling PostgreSQL for Analytics

DataBrain was utilizing PostgreSQL by Amazon RDS to land and question each incoming buyer knowledge in addition to inside firm knowledge. This made sense when DataBrain didn’t have massive quantities of knowledge or advanced queries to run. PostgreSQL within the cloud was additionally easy to arrange and well-established as a expertise.

Nonetheless, DataBrain’s buyer base and utilization was rising quick. One buyer was already producing 60 million rows of knowledge. That was when DataBrain began to run into the pure limitations of PostgreSQL: excessive question latency for any kind of analytical question. PostgreSQL is simply not optimized for analytics. This was particularly obvious at scale.

“Writing SQL towards an RDS occasion was simply inconceivable,” Pattamatta mentioned. “Our queries have been taking too lengthy and our app began to day trip. This was unacceptable to our clients.”

DataBrain initially experimented with the extra analytics-optimized Amazon Redshift, however discovered it too gradual for its use case, with queries taking near 10 seconds.

Problem 2: Managing Consistently-Altering Schema on Buyer Knowledge

One other drawback DataBrain confronted was efficiently ingesting the semi-structured buyer knowledge into PostgreSQL.

“We have now to handle a dynamic schema and folks defining a bunch of various metrics of their JSON,” Pattamatta mentioned. “It was actually exhausting for us to know what they have been sending us.”

Each time new columns have been added to JSON, the engineers at DataBrain went by nice effort to scan and determine the adjustments within the schema earlier than updating the info. This wasn’t sustainable. DataBrain wanted a more-automated solution to detect and handle schema adjustments.

“I didn’t need to rent an information engineer to jot down ETL scripts to make these transformations each time,” Pattamatta mentioned.

Problem 3: Accelerating Buyer Time-To-Worth

Lastly, DataBrain wanted to spice up its efficiency.

“It is a aggressive house and in an effort to stand out, I needed to ensure our product has the quickest person expertise and our clients expertise the least time to their aha second out there,” Pattamatta mentioned.

This meant with the ability to routinely index the info in the course of the preliminary ingest in order that clients can effortlessly get insights instantly on no matter questions they’ve.

“I would like our product to be as self-service as doable,” Pattamatta mentioned. ”I noticed different options that required clients to spend quarter-hour with an engineer to arrange the preliminary integrations. I would like my clients to only level their integrations at us and have it work inside seconds.”

Serving to DataBrain Scale and Speed up

Pattamatta heard about Rockset on a podcast with Rockset’s CTO and co-founder Dhruba Borthakur.

“I used to be initially drawn to Rockset as a result of it appeared to supply a chic answer to my schema drawback,” Pattamatta mentioned. “The truth that it may do analytics shortly was additionally vital.”

Pattamatta was impressed by how straightforward it was to deploy Rockset.

“The serverless nature of Rockset made it extremely easy to begin on,” he mentioned. “It took us solely a pair days to arrange our knowledge pipelines into Rockset and after that, it was fairly easy. The docs have been nice.”

Answer 1: Scale utilizing Rockset’s PostgreSQL integration

DataBrain took benefit of the native integration Rockset has with PostgreSQL. Desired datasets are immediately and routinely synced into Rockset, which readies the info for queries in a couple of seconds. Rockset then returns question outcomes, even for advanced analytical ones, in milliseconds.

Most significantly, Rockset is horizontally scalable. Compute and storage are utterly decoupled in Rockset, enabling DataBrain to cost-optimize for the specified efficiency stage. Apart from letting DataBrain keep away from doing analytics in dear PostgreSQL, Rockset additionally allowed DataBrain to dump a big portion of its knowledge from PostgreSQL into an S3 knowledge lake, saving considerably on storage prices. And with a comparable connector for S3 (and many different sources), Rockset can routinely keep in sync with each supply databases by studying their change streams.

Answer 2: Ingest Dynamic, Semi-Structured Knowledge

Rockset helps schemaless ingestion of uncooked semi-structured knowledge. The schema doesn’t should be identified or outlined forward of time, and no clunky ETL pipelines are required. In different phrases, Rockset doesn’t require a schema however is however schema-aware, coupling the pliability of schemaless ingestion at write time with the flexibility to deduce the schema at learn time. That is precisely what Databrain was in search of. By adopting Rockset, DataBrain didn’t want to rent an information engineer simply to handle ETL scripts.

Answer 3: Rockset’s Converged Index™

DataBrain wanted its clients’ semi-structured knowledge to be listed shortly so it may question the info instantly and present insights to clients instantly. Rockset solves this by its Converged Index expertise, which is optimized for various entry patterns, together with key-value, time-series, doc, search and aggregation queries.

Whereas most databases are optimized just for sure varieties of knowledge or queries, Rockset can return very quick question outcomes with out figuring out upfront the form of the info or the kind of queries. Each level lookups and combination queries will be extraordinarily quick. Rockset’s P99 latency for filter queries on terabytes of knowledge is within the low milliseconds.

This gave DataBrain each the velocity and adaptability to considerably enhance the efficiency of its service at the same time as its buyer base grows.

Rockset Provides DataBrain Flexibility and Pace

In abstract, DataBrain was in a position to reap the benefits of Rockset’s out-of-box integration with PostgreSQL to dump its analytical workloads into the quicker, extra cost-efficient Rockset. Rockset’s Good Schema function was additionally essential, permitting DataBrain to make use of real-time SQL queries to extract significant insights from uncooked semi-structured knowledge ingested and not using a predefined schema. Lastly, Rockset’s Converged Index allows low knowledge latency and question latency, giving DataBrain the velocity to remain forward of its opponents.



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