This text is sponsored by BrandExtract.
ESG reporting is the brand new commonplace for firms who wish to handle their threat and talk their values to their stakeholders. However how can ESG web sites take that reporting to the following stage? Under are some generally requested questions on ESG web sites and the way they assist firms cleared the path in ESG reporting.
What’s the distinction between an ESG report and an ESG web site?
The primary (and most blatant) distinction between ESG experiences and web sites is the everyday format: Conventional experiences are usually discrete paperwork revealed in print or as a PDF quite than an interactive website. A printed report or PDF report is a static doc, whereas a web site permits for extra evergreen content material.
You’ll be able to keep an ESG website by including, eradicating or correcting info. You may have room to broaden the positioning and hold utilizing it over time. Plus, it is extra environmentally pleasant: You are not having to kill any timber to distribute your report.
ESG experiences, of their easiest type, share your organization’s aims and previous efficiency on ESG issues, together with points comparable to range and inclusion, environmental consciousness and consciousness. An ESG web site tends to have slightly extra narrative content material to assist the info that you just’re reporting on.
Whereas there aren’t but authorized necessities within the U.S. in regards to the information that ESG experiences should embrace, there are expectations which are set by totally different requirements boards (comparable to SASB, GRI and TCFD). When creating an ESG report, you possibly can present simply the details, or you possibly can broaden upon it and speak about your imaginative and prescient for the long run. And that is the place the true worth of a web site is.
Why are ESG web sites useful?
As talked about beforehand, web sites are evergreen, and you may at all times hold them updated. Typically the metrics that you have reported on should be up to date or modified. It is easy to do with the web site, but it surely’s not really easy to do with one thing that you have printed and distributed in a static doc.
It’s additionally rather a lot simpler to maintain an ESG web site updated and develop it over time, as a substitute of ranging from scratch each yr. It’s not a one-and-done sort of venture: Every year can construct upon the earlier yr’s work and make enhancements over time.
ESG web sites present a lot stronger search engine marketing than PDFs; these websites are additionally extra compliant with American with Disabilities Act necessities and suitable with Internet Content material Accessibility Pointers, just because they will present extra accessible options for the consumer expertise. So web sites not solely provide extra accessibility however are suitable with sensible units comparable to Siri and Alexa.
Knowledge collected by BrandExtract signifies that firms that publish an ESG web site have about 9 instances extra visitors on their website than on their PDF report. When your information is extra accessible and simpler to seek out and digest, it is going to draw extra eyes to your organization.
A web site is a residing, respiration report the place your ESG efforts stay in tandem together with your model story. It may be a compelling case in your model, if ESG is a precedence to you and your viewers.
What does an ESG web site embrace?
How complete your ESG web site is absolutely depends upon how tightly sustainability is coupled together with your model and the worth proposition of your organization. For instance, an organization that helps its shoppers deal with waste merchandise extra effectively and extra sustainably could have a variety of related information to report.
When ESG reporting is a big a part of your model and your worth proposition, it is actually vital that your report be featured in your company web site. That means, it will get rolled in together with your model message. That’s when it’s essential to construct a story round your information.
For different firms who’re extra reactive to market calls for or to expectations from workers, these organizations might select simply to supply the info and hopefully present enchancment over time. However even in these instances, a complete ESG report could also be nonetheless vital in case your provide chain is demanding it.
ESG reporting falls alongside a large spectrum. It is analogous to investor relations and annual experiences: They’re large productions for lots of organizations, with unimaginable images and illustrations with many pages. On the opposite finish of the spectrum, some firms simply report the naked minimal information anticipated of them.
Construct your subsequent ESG web site
BrandExtract and its reporting division ESG Reporting Companions helps firms join ESG targets with their model technique. Utilizing our state-of-the-art reporting platform Artisan, construct reporting websites that talk your imaginative and prescient of the long run.
Contact a strategist as we speak to study how one can notice your group’s ESG reporting targets.