Simply once you thought John Mueller of Google was achieved responding to sub-domain search engine optimization questions – properly – now now we have a brand new social platform – so… John mentioned on Mastodon when he would go together with subdomains versus posting the content material on the primary www.
John wrote on Mastodon that he would go together with a subdomain over a www when he thinks the content material on the subdomain can dwell by itself off of the www. He mentioned “my mind-set close to subdomains is that it is determined by what you are making an attempt to do. Is it content material that is meant to be tightly related to the primary web site? then put it on the primary web site. If you need the content material to face by itself, then a subdomain is an efficient match.”
He additionally shared that there are technical issues to consider exterior of search engine optimization. He mentioned “There’s additionally the technical side-effect of subdomains typically making issues a bit extra sophisticated: verification in search console, monitoring in analytics, DNS, internet hosting, safety, CSPs, and many others.”
In a while in that thread, John added “To be clear, I believe it is going to have an effect on rankings of the brand new content material, however finally it is determined by what you need to obtain with it. Typically you need one thing separated out, typically you need to see one thing as part of the primary web site. These are totally different conditions, and the outcomes will differ.”
So – that’s the newest from a Googler on to go together with subdomains or stick together with your www for parts of your web site.
For extra on what Google mentioned on subdomains and search engine optimization, simply search this web site for [subdomain] – I’ve coated it so many instances.
Discussion board dialogue at Mastodon.