Similar to with Google’s consolidation of stopping spam in your web site, Google did the identical with its weblog submit on tips on how to reduce A/B testing affect in Google Search. Google has repurposed that outdated weblog submit into an official assist doc within the Google Search developer docs.
Final week, it seems Google added a brand new assist doc named Reduce A/B testing affect in Google Search. For those who look carefully, it’s just about the identical recommendation and construction of the weblog submit from a decade a in the past named Web site testing and Google search. I noticed this through Wealthy Tatum on Twitter.
Google has been working extra on its Google Search Central documentation and so they additionally added a brand new prime stage hierarchy named “search engine marketing fundamentals” to maintain issues extra organized.
In any occasion, this A/B Testing search engine marketing Affect doc is damaged down as follows:
- A/B Testing Overview
- Multivariant Testing Overview
- Finest Practices When Testing
- Do not Cloak
- Use rel canonical hyperlinks
- Use 302 redirects, not 301 redirects
- Run the experiment solely so long as mandatory and never longer
- and extra hyperlinks
So in the event you do numerous testing in your web site and it has been a while because you learn Google’s doc on this, right here is an up to date model.
Discussion board dialogue at Twitter.
