Tuesday, November 29, 2022
HomeSEOGoogle launches new search, procuring and maps options

Google launches new search, procuring and maps options


Google has introduced a boatload of recent search options throughout Google Search, Google Lens, Procuring and Maps all aimed toward bringing search to extra customers in additional useful methods. These enhancements cross over Multisearch, Google Leons, Google Procuring and Google Maps.

Notice that a few of these had been introduced on the Search On occasion a number of months in the past.

Discover meals by Multisearch

See a meals dish you assume appears tasty and it makes you hungry? Effectively, now with Google Lens, you’ll be able to take a photograph of that dish and add then kind “close to me” in Google Multisearch to have Google present you eating places the place you’ll be able to order that dish off their menu.

“This new approach of looking will assist me nd native companies in my neighborhood, so I can extra simply help neighborhood retailers in the course of the holidays,” stated Cindy Huynh, Product Supervisor, Google Lens.

This characteristic is launching right now in English within the U.S. cell search outcomes.

Here’s a GIF of that in motion:

Seek for particular dishes

Along with looking by picture for dishes close to you, you too can kind in your search to search out these particular dishes. Google will present you close by eating places to search out this dish and Google may also offer you extra details about pricing, substances and extra menu data.

This characteristic can also be launching right now in English within the U.S. on cell gadgets and within the Google app on Android and iOS.

Here’s what it appears like:

Google Lens translate getting an improve

Google is rolling out a giant replace to the Google Lens augmented-related translate capabilities. This replace lets searchers translate textual content on extra complicated backgrounds. As a substitute of masking up the unique textual content, Google will erase the unique textual content and recreate the pixels beneath with an AI-generated background, then Google will overlay the translated textual content on prime of the picture.

Google is utilizing generative adversarial networks, also called GAN fashions, to current the translated textual content higher. It’s the similar know-how Google makes use of within the Pixel gadgets because the “Magix Eraser” characteristic on pictures.

Here’s a pattern exhibiting how Google Lens is overlaying the interpretation in a better approach for searchers to understand:

That is launching later this yr, earlier than the tip of 2022.

Google Procuring with AR footwear

Google can also be launched procuring options that will help you see footwear in AR, augmented actuality, over your individual footwear. Google stated this new procuring AR expertise for sneakers, lets you spin, zoom and see footwear in your house. This can work throughout manufacturers resembling Saucony, VANS and Merrell.

Begins rolling out within the US right now, Google stated.

Here’s a screenshot of what this appears like:

New procuring fashions for AR magnificence

Additionally, Google has added new augmented actuality search options so that you can attempt product on fashions with numerous options, pores and skin tones and extra. Google added a brand new picture library with 150 fashions representing a various spectrum of pores and skin tones, ages, genders, face shapes, ethnicities and pores and skin varieties that will help you precisely check over 2,000 basis shades from a wide array of manufacturers.

This can be a characteristic we lined a whereas again however now it’s going reside right now within the US.

Google Maps reside view search

Now you’ll be able to search and discover neighborhoods with augmented actuality utilizing the Google App in your cellphone. You’ll be able to now take the Google Maps app in your cellphone, click on on the digital camera icon and look by the display screen to see overlays of what’s proper close to you in real-time.

Google has been demoing this characteristic for a while however beginning subsequent week, this characteristic will begin rolling out in London, Los Angeles, New York, Paris, San Francisco and Tokyo.

Here’s a screenshot of what this appears like:

Google Maps provides EV charging filters and wheelchair accessibility

Google additionally added the flexibility to filter Google Maps for charging stations with fast-charging plugs, or stations with plugs appropriate along with your EV. This may present CSS and CHAdeMo costs that do 350kW and even 50Kw, plus Google could even present their availability. This will probably be accessible globally on Android and iOS wherever EV charging stations can be found.

Plus, Google added filtering Google Maps for if a spot has a wheelchair-accessible entrance because of the wheelchair icon on Google Maps. This will probably be accessible globally on Android and iOS wherever EV charging stations can be found.

Why we care

In case you or any of your prospects are in any of those companies and may leverage any of those options, you possible ought to as it’s possible you’ll get extra publicity from Google Seek for doing so. As a searcher, these options will not be simply enjoyable and helpful but additionally, many are downright cool.


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About The Creator

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming workforce for SMX occasions. He owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM matters. Barry could be adopted on Twitter right here.

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