Tuesday, October 4, 2022
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Google shares 4 examples of tips on how to enhance a meta description


Google’s assist doc on controlling your snippets in search outcomes has added some examples of “unhealthy” and “higher” meta descriptions. 

The unhealthy. Google advises avoiding these 4 forms of “unhealthy” meta descriptions:

  • Listing of key phrases: “Stitching provides, yarn, coloured pencils, stitching machines, threads, bobbins, needles”
  • Identical description used for each information article: “Native information in Whoville, delivered to the doorstep. Discover out what occurred at this time.”
  • Doesn’t summarize the web page: “Eggs are a supply of pleasure in everybody’s life. Once I was a small youngster, I keep in mind choosing eggs from the hen home and bringing them to the kitchen. These have been the times.”
  • Too brief: “Mechanical pencil

The higher. Google’s examples of higher meta descriptions:

  • Explains what the store sells and particulars like opening hours and placement. “Get the whole lot you’ll want to sew your subsequent garment. Open Monday-Friday 8-5pm, situated within the Style District.”
  • Use a snippet from the precise information article: “Upsetting the small city of Whoville, an area aged man steals everybody’s presents the evening earlier than an vital occasion. Keep tuned for stay updates on the matter.”
  • Summarize the entire web page: “Discover ways to prepare dinner eggs with this entire information in 1 hour or much less. We cowl all of the strategies, together with: over-easy, sunny aspect up, boiled, and poached.”
  • Are particular and detailed. “Self-sharpening mechanical pencil that autocorrects your penmanship. Consists of 2B auto-replenishing lead. Out there in each Classic Pink and Schoolbus Yellow. Order 50+ pencils, get free transport.”

The up to date doc. Google revealed its documentation on controlling your snippets in search leads to October. You may see all the brand new additions, right here.

Why we care. Whereas there’s nothing earth-shattering and that is largely simply primary search engine optimisation, it’s good to see Google present some extra particular steering on tips on how to create useful and descriptive meta descriptions which might be extra prone to get clicks and site visitors. Not that we will ever rely on Google to make use of these meta descriptions, after all.


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About The Creator

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about search engine optimisation, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention collection, SMX – Search Advertising and marketing Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

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