Microsoft Promoting has prolonged the deadline to maneuver from Expanded Textual content Advertisements to Responsive Search Advertisements as soon as once more. As a substitute of it being August 29, 2022, Microsoft is now pushing the deadline off to February 1st, 2023. That is one other 5 months!
“For individuals who should be engaged on the Expanded Textual content Advert to RSA migration, we heard your want for extra time and have prolonged our timeline by a further 5 months,” Microsoft wrote.
Now, beginning on February 1, 2023, RSAs would be the solely search advert sort that may be created or edited in commonplace search campaigns. With the main target of this migration being that can assist you effectively drive a stronger return on funding (ROI), Expanded Textual content Advertisements will proceed serving together with RSAs, however we’ll now not assist the power to create new, or edit current, Expanded Textual content Advertisements shifting ahead, Microsoft added.
In fact, Microsoft is telling everybody they need to migrate sooner as a result of it’s higher.
Discussion board dialogue at Twitter.