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Muus Collective groups up with Revolve Group to mix style, video games and Web3


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Trend gaming startup Muus Collective has teamed up with style and wonder agency Revolve Group to deliver Web3 video games to style shoppers.

Muus Collective just lately raised $5 million in funding from Griffin Gaming Companions to make a style recreation with blockchain know-how. The title is anticipated to debut in 2023.

And the businesses mentioned the Muus expertise will function digital playable renderings of style and wonder gadgets from Revolve and FWRD.

Revolve began in 2003 with a imaginative and prescient of leveraging digital channels and know-how to rework the purchasing expertise. The corporate’s data-driven merchandising technique and pioneering influencer advertising and marketing playbook have been key contributors to a constant observe file of worthwhile progress that led Revolve to just lately cross the billion {dollars} in annualized income milestone.

“Revolve has all the time been on the forefront of transformative eCommerce,” mentioned Michael Mente, Co-CEO of Revolve, in an announcement. “At present, digital style is on the rise, and cellular gaming is the fastest-growing type of media on the planet. In 2021, 49% of cellular avid gamers worldwide had been girls and there have been a staggering 83 billion cellular recreation downloads worldwide, in response to information.ai. Particularly contemplating the rising pleasure for digital style, we’re thrilled to companion with Muus to create an elevated, gamified ecommerce expertise that spotlights our newest collections and places the buyer entrance and middle.”

Muus Collective founders.
Muus Collective’s Sarah Fuchs (left), Emily Wang (Liontree), and Amber Bezahler.

Revolve is as soon as once more demonstrating its disruptive method to model constructing with a foray into the gaming and Web3 area as they companion with Muus, the businesses mentioned.

“Revolve is a trailblazer within the style trade with an extremely loyal neighborhood,” mentioned Amber Bezahler, CEO of Muus Collective, in an announcement. “By way of our partnership, gamers will join with their favourite manufacturers from Revolve and FWRD, and have interaction with tendencies by way of a gamified purchasing and styling expertise, collectible belongings, and deep social interplay. The platform will function a style playground, empowering gamers to change into their very own tastemakers by offering instruments for artistic expression, peer-to-peer engagement and social sharing.”

Raissa Gerona, Revolve’s chief model officer, mentioned in an announcement, “We’re all the time working to ship the subsequent stage of aspirational storytelling and format of engagement for our intensive world neighborhood of influencers and types. Our partnership with Muus Collective permits us to take that first crucial step into Web3-gaming — with a staff that’s knowledgeable in creating fashion-centric leisure experiences in alignment with our personal — and to concurrently combine Revolve’s community, whereas increasing to new viewers members.”

Griffin Gaming Companions, one of many largest enterprise capital companies singularly targeted on investing within the world gaming and Web3 markets, just lately introduced $5 million in seed spherical funding for Muus Collective. Collectively, GGP and Muus intention to advance range in gaming, Web3 and style. Emily Wang, managing director at LionTree, and Boyoung Kim, senior affiliate at GGP, sit on Muus’ board of administrators.

“Griffin has been a long-time admirer of the premium model and platform that REVOLVE has constructed,” Wang mentioned in an announcement. “It’s a dream partnership to deliver collectively Muus’ gaming and Web3 experience and REVOLVE’s unmatched style merchandising and community-building innovation to create a very groundbreaking expertise on the intersection of style, gaming and Web3.”

Muus’ women-led founding staff members are gaming and style/magnificence trade veterans who labored at and with gaming manufacturers, together with Digital Arts, Nintendo, Activision, PlayStation, Xbox, Zynga, and extra, and style manufacturers, together with Bottega Veneta, Agent Provocateur, Calvin Klein, Monique Lhuillier, and others.

GamesBeat’s creed when protecting the sport trade is “the place ardour meets enterprise.” What does this imply? We wish to let you know how the information issues to you — not simply as a decision-maker at a recreation studio, but in addition as a fan of video games. Whether or not you learn our articles, hearken to our podcasts, or watch our movies, GamesBeat will aid you study in regards to the trade and revel in partaking with it. Uncover our Briefings.

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