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NBA and Microsoft staff as much as rework fan experiences with cloud utility modernization | Azure Weblog and Updates


There’s nothing fairly like watching a basketball recreation and cheering in your favourite staff as they battle it out for factors earlier than the buzzer sounds. From the gamers and staff to the know-how, all must work in lockstep to ship a really immersive expertise.

As followers, we anticipate personalised experiences that carry the digital world and the actual world collectively on and off the courtroom. This implies model new viewing experiences and digital actuality, real-time highlights of our favourite basketball video games, and seamless methods to attach with different followers (and rivals!) after we need, how we wish.

Having the appropriate know-how companion and cloud-based app transformation technique is important to assist organizations just like the Nationwide Basketball Affiliation (NBA) proceed to ship such unforgettable experiences and exceed fan expectations. Profitable app modernization requires teamwork, which is why we’re proud to share our newest buyer story that includes our partnership with the NBA.

An indoor stadium basketball hoop, the Microsoft Azure logo, and text sit on top of a dark background. The text reads: NBA ramps up fan excitement with reimagined modern apps. Read the customer story.

Contained in the buyer playbook: NBA’s IT Utility Growth Group

Our newest buyer story takes you into the world of the NBA’s IT Utility Growth Group, a devoted staff answerable for growing and sustaining the NBA’s purposes for inner and exterior customers. The NBA leveraged Microsoft Azure utility platform providers for app modernization to speed up the time to market of apps for a number of use circumstances which have elevated the NBA expertise wherever followers, referees, and staff interact.

This course of concerned consolidating the apps and information the NBA was operating from a number of places into one place, together with people who have been on-premises. Modernizing a big app property requires the NBA’s IT Utility Growth Group to plan for a lot of duties, from configuration and safety to provisioning and scaling, and optimizing the networking and storage wants. Using cloud applied sciences reminiscent of Azure App Service enabled the NBA to speed up time to market by offloading these routine however vital duties to a completely managed utility platform. They additional streamlined the app improvement course of with low-code and no-code capabilities utilizing Azure and PowerApps.

How did this translate for followers, referees, and staff? Right here’s a sneak peek of the use circumstances that you would be able to learn intimately in our buyer story:




The red, white, and blue NBA logo features the letters, NBA, and the silhouette of a basketball player and a ball.

Followers: See how the NBA used digital simulations and digital in-game experiences, to make sure followers felt related to the sport (and each other) when gathering in individual was nonetheless troublesome throughout the COVID-19 pandemic.


Referees (however actually, followers!): Study REPS (Referee Engagement and Efficiency System), an app designed to assist referees and administration in analysis, collaboration, coaching, and improvement to make sure recreation consistency—and no unhealthy calls.


Workers: Uncover NBAOne, an inner mobile-first app the NBA created for its 1,800 staff consolidating no fewer than 50+ totally different purposes right into a single-sign-on expertise. This easy-to-use app helped staff do every thing from reserving recreation tickets to marking day without work, considerably enhancing their day-to-day worker expertise.

Reaching a quicker time to market

In relation to delivering new experiences, we all know that quicker time to market is what retains clients coming again. Azure brings not solely the know-how but in addition various absolutely managed providers to help quicker app and information modernization at scale:

  • Leverage absolutely managed utility and information providers reminiscent of Azure App Service, Azure Spring Apps, Azure SQL Database Hyperscale, and Azure Cosmos DB.
  • Shortly deploy line of enterprise apps with low-code utility improvement utilizing Energy Apps and Azure.
  • Construct on containers with Azure Kubernetes Service (AKS).
  • Handle steady deployment and improvement workstreams with AzureDevOps.
  • Get unmatched technical experience by Microsoft United Help.

As a flexible platform with international scale, built-in safety, and excessive availability, Azure is the all-star in your playbook to speed up time-to-market with trendy apps.

A smiling man texting on a mobile phone in front of a blue brick wall, the Microsoft Azure logo, and a quote with text sit on top of a dark background. Under a blue quote symbol, the text reads: We have been able to really personalize the end users’ experience to their liking. –Sahil Gupta, SVP Head of Application Development, NBA. Read the customer story.

Select your trendy apps transformation technique

Each buyer is a possible fan, and in terms of selecting the best know-how companion, accelerating time to market, enabling greater productiveness, and international scale are elements that ship memorable buyer experiences time and time once more. We’re thrilled to have the NBA companion with Azure on this vital mission and love the chance to this buyer story.

Is your group exploring app modernization? Be taught extra about Utility and information modernization and the way Azure may help you speed up time to market to ship unbelievable experiences.

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