Google Search has added new content material pointers to the wealthy outcomes assist doc. These new pointers straight disallow you to markup product or content material which can be extensively prohibited or regulated, or that may facilitate critical hurt to self or others. Google stated it’ll merely not present wealthy outcomes on such merchandise.
Product examples embody firearms & weapons, leisure medicine, tobacco, vaping merchandise, gambling-related merchandise and different merchandise that may pose acute threats of bodily hurt.
The brand new pointers have been posted over right here and browse:
Do not mark up content material that promotes extensively prohibited or regulated items, companies, or info which will facilitate critical and/or fast or long run hurt to self or others. This consists of content material associated to firearms & weapons, leisure medicine, tobacco & vaping merchandise and gambling-related merchandise.
This new coverage is efficient already and I assume you’ll quickly, if not already, not see wealthy leads to Google Seek for some of these merchandise. This consists of Google not exhibiting star rankings, costs, or availability info and so forth.
Google advised me “this coverage change will align the wealthy snippets function with different Search surfaces that show product info from retailers, to assist present consistency and readability.”
Google won’t difficulty guide actions in Google Search Console for violation of this pointers, Google will merely will simply not present the wealthy leads to Google Search.
Here’s a screenshot from Glenn Gabe of it already going lacking for websites:
And yep, overview snippets are gone from the SERPs already for the verticals impacted. Might be fascinating to trace this over time. This is a fast instance: pic.twitter.com/4h5nWcMdlb
— Glenn Gabe (@glenngabe) June 30, 2022
Discussion board dialogue at Twitter.