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New versatile instruments to develop your subscription enterprise

Posted by Steve Hartford, Product Supervisor, Google Play

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Digital subscriptions proceed to be one of many quickest rising methods for builders to monetize on Google Play. Because the subscriptions enterprise mannequin evolves, many builders have requested us for extra flexibility and fewer complexity in how they promote subscriptions.

To satisfy these wants, we have reimagined the developer expertise for promoting subscriptions on Play. As we speak, we’re launching new subscription capabilities and a brand new Console UI that will help you develop your corporation. At its basis, we’ve separated what the subscription advantages are from how you promote the subscription. For every subscription, now you can configure a number of base plans and presents. This lets you promote your subscription in a number of methods, lowering operational prices by eradicating the necessity to create and handle an ever-increasing variety of SKUs.

You will have already seen the change in Play Console as we’ve taken present subscription SKUs and separated them into subscriptions, base plans, and presents. The brand new subscriptions configuration behaves as earlier than, with no quick must replace your apps or backend integrations.

 Example subscription configuration

Instance of a subscription configuration

Extra flexibility to enhance attain, conversion, and retention

Every base plan in a subscription defines a special billing interval and renewal kind. For instance, you possibly can create a subscription with a month-to-month auto-renewing plan, an annual auto-renewing plan, and a 1-month pay as you go plan.

Pay as you go plans are a wholly new possibility that gives customers with entry to advantages for a set length. Customers can lengthen this entry by buying top-ups in your app, or within the Play Retailer. Pay as you go plans mean you can attain customers in areas the place pay-as-you-go is customary, together with India and Southeast Asia. They will additionally present another for customers not able to buy an auto-renewing subscription.

A base plan can have a number of presents supporting totally different levels of the subscription lifecycle — whether or not to amass new subscribers, incentivize upgrades, or retain present subscribers. Every time customers may benefit from the worth your subscriptions present, we wish to make it easier to attain them with a proposal they discover worthwhile and handy.

Provides present a variety of pricing and eligibility choices. Whereas the bottom plan accommodates the worth out there to all customers, presents present alternate pricing to eligible customers. You can also make presents which can be out there all over the place their base plan is on the market, or you possibly can create presents for particular areas. For instance:

  • Acquisition presents permit customers to attempt your subscription at no cost or at a reduced value
  • Improve and crossgrade presents incentivize customers to profit from longer billing intervals or larger tiers of service
  • Improve presents can even make it easier to transfer subscribers from a pay as you go plan to an auto-renewing plan

If you’d like much more flexibility, you possibly can create customized presents for which you resolve the enterprise logic, akin to second-chance free trials, or win-back presents for lapsed subscribers.

Higher metrics to know your corporation

We’ve improved reporting by updating how metrics are calculated in Play Console. Metrics akin to new subscription counts, conversion and retention charges, and cancellations are extra constant and calculated in keeping with monetary metrics. Now you can immediately examine information between Play Console and the Actual Time Developer Notifications API. Moreover, subscription metrics are actually cumulative. Because of this information reported for earlier days gained’t change over time.

Get began

Beginning immediately, all these new subscription capabilities can be found. To study extra please go to the Assist Heart. Once you’re able to combine, try this information, documentation, and pattern app.

Please tell us how we’re doing and contact us with any points chances are you’ll encounter.

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