Thursday, February 9, 2023
HomeCloud ComputingOn web site in Denmark: Behind the scenes with Veo

On web site in Denmark: Behind the scenes with Veo


This yr, I’ve spent a whole lot of time on the street, assembly with clients and capturing their tales for Now Go Construct. At this time, we’re releasing certainly one of my favourite episodes, which options Veo, a sports activities know-how startup based mostly in Denmark. And whereas I may spend a complete submit on their historical past or their tech stack, I wish to do one thing a bit totally different. I wish to concentrate on what occurs behind the scenes.

An incredible quantity of effort goes into creating every episode of Now Go Construct. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (generally a full week) interviewing clients and gathering B-roll simply to supply a single 20-minute episode. It’s an unimaginable quantity of labor, however work I discover attention-grabbing, as a result of I’m continually studying how our clients are utilizing know-how to unravel exhausting issues. However what occurs to the remainder of the footage?

Loads of what we movie is left on the reducing room flooring. Veo is an ideal instance. I had a chance to take a seat with two of the co-founders, Keld and Henrik, for practically 90-minutes. We mentioned the whole lot from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. However a whole lot of this didn’t make it into the episode. So, I’d prefer to share a little bit of that dialog with you now (and don’t fear, we’ve got trimmed it all the way down to 15-minutes).

In some ways, Veo embodies the management ideas we maintain true at Amazon, like “Invent and Simplify”, and “Are Proper, A Lot”. They work backwards from the client, and drive their selections with information. It’s a useful lesson for startups and younger companies alike.

It was an absolute pleasure to satisfy Keld, Henrik, and all the fantastic folks at Veo. I hope you take pleasure in the newest episode as a lot as I loved filming it. Now, go construct!

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