Samsung Electronics demonstrates how manufacturers can leverage their collective attain to empower younger individuals and take concrete motion to foster a greater, extra sustainable world.
Yearly, the Cannes Lions Worldwide Pageant of Creativity brings numerous manufacturers and advertising business leaders collectively to collaborate in shaping the subsequent wave of creativity. Nevertheless, with lower than eight years left, the United Nations has reported that the world shouldn’t be on observe to fulfill the International Targets by 2030. Final week, Samsung Electronics and three Generation17 Younger Leaders attended Cannes Lions to deliver consideration to the function manufacturers can play in serving to to create a extra sustainable future for all. Generation17 is a partnership between Samsung and the United Nations Improvement Programme (UNDP) with the goal of magnifying the voices, tales and ingenuity of younger leaders working to assist the world obtain the International Targets.
Benjamin Braun, Chief Advertising Officer of Samsung Europe, and Generation17 Younger Leaders Kristian Kampmann (Denmark), Nadine Khaouli (Lebanon) and Tafara Makaza (Zimbabwe) participated in a collection of actions all through the week, highlighting how know-how and creativity can empower the worldwide group, together with younger changemakers, to make an impression.
▲ Generation17 Younger Leaders (Kristian, Nadine and Tafara)
Working for the Future: Samsung and Generation17’s Help of UN International Targets
Samsung partnered with Mission Everybody and Karmarama (a part of Accenture Tune) to host a panel dialogue on how manufacturers can rework speak into motion, with a particular concentrate on uplifting the youthful technology and leveraging know-how to mobilize communities for the International Targets.
Benjamin highlighted that “55% of younger individuals are saying that their voices usually are not being heard.” At Samsung he continued, “We’ve got entry to know-how” and are “empowering younger individuals by giving them the know-how they should amplify their trigger.”
Samsung has been taking an lively function by amplifying the voices of younger individuals and harnessing the ability of know-how and data by way of Generation17 and the Samsung International Targets App.
▲ Foremost stage session held at Theatre Claude Debuusy
Through the panel, Nadine emphasised Samsung and UNDP’s help in her battle to alleviate poverty and supply disaster aid sources throughout her residence nation of Lebanon. She shared “My mission is to deliver dignity to each particular person in Lebanon,” she stated. “I couldn’t think about a greater pairing of manufacturers to assist me amplify my voice.”
▲ Benjamin Braun and Nadine Khaouli
Samsung is utilizing its scale to lift consciousness for the International Targets and empower communities to take measurable steps to make an impression. In keeping with this, Samsung hosted the Samsung International Targets Photobooth at Cannes Lions, an interactive expertise through which competition attendees took enjoyable pictures whereas studying extra in regards to the International Targets and the Samsung International Targets App. This week additionally marked the beginning of Samsung’s work as a Enterprise Avenger, a bunch of likeminded corporations and organizations which can be repeatedly in search of methods to innovate, collaborate and drive progress in the direction of the International Targets.
By way of Generation17 and the Samsung International Targets App, Samsung is working with UNDP to supply vital help for the International Targets. By way of these initiatives, Samsung has taken an lively function in elevating the voices of the youthful technology and harnessing the ability of know-how to make a distinction. These efforts additional reveal how manufacturers can take tangible motion to make a optimistic impression whereas empowering individuals everywhere in the world to do the identical.
▲ Samsung International Targets Photobooth
▲ Frankie the Dino (Utahraptor and UNDP Local weather Activist) visiting Samsung International Targets Photobooth
