TikTok has introduced a brand new characteristic that’s a blatant clone of the viral BeReal photo-sharing app. Branded as “TikTok Now,” the corporate says that this characteristic “brings the authenticity of TikTok to an entire new artistic expertise that connects you with these closest to you.”
For these unfamiliar, BeReal is among the latest social apps on the market. It sends each consumer a push notification on the similar time and snaps two photos: one utilizing the rear-facing digital camera and one utilizing the selfie digital camera. There’s a two-minute countdown timer and if you happen to put up outdoors that window, your BeReal put up will say that you simply posted “late.”
The brand new TikTok Now characteristic…works virtually precisely the identical method. As soon as a day, you’ll obtain a “Time to Now” notification that prompts you to “seize a 10-second video or a static picture to simply share what you’re as much as.” When you put up inside three minutes of the notification being despatched, your put up will say that you simply had been “on time.” In any other case, it should say that you simply posted late.
TikTok goes all-in on this new TikTok Now characteristic. Within the backside tab bar of the app, you’ll see a brand new “Now” possibility that mixes common TikTok posts from your mates in addition to “Now” posts from your mates. In some nations, TikTok says that “TikTok Now could also be accessible” as a standalone app.
We’re experimenting with TikTok Now over the approaching weeks. Within the US, TikTok Now could be accessed from the TikTok app. In different areas, TikTok Now could also be accessible as a brand new TikTok Now app, too. We’ll proceed to reinforce the consumer expertise as we be taught extra about how the TikTok group embraces this new artistic format.
TikTok has additionally applied some privacy-focused limitations for this characteristic:
- If somebody beneath the age of 16 creates an account to make use of the TikTok Now app, similar to TikTok, their account shall be non-public by default
- These beneath the age of 18 will be unable to share their content material on the Discover feed
- Folks aged between 13 and 15 may have commenting choices restricted to Pals solely to assist defend towards undesirable interactions
- These 18 and over can opt-in to creating their TikTok now posts viewable to anybody.
In the end, this can be a fairly shameless and blatant ripoff of BeReal, which you’ll be able to obtain on the App Retailer. And naturally, we’ve already seen Instagram additionally attempt to rip off BeReal.
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