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TikTok Will increase Size Of Video Descriptions

TikTok creators have extra methods to optimize their content material for customers’ searches, due to a major improve within the size of video descriptions.

In response to a notification despatched to customers, TikTok is increasing the size of descriptions from 300 characters to 2,200 characters.

Along with making content material extra searchable, TikTok says it makes use of textual content within the description to determine which movies to advocate to customers.

Social media analyst Matt Navarra shares a screenshot of the message he acquired relating to the change:

The message reads:

“Now you can sort as much as 2200 characters in your posts’ descriptions: This lets you categorical extra particulars about your creations, describing what your movies present, supplying you with the chance to get nearer to your viewers, producing extra engagement whereas turning into extra searchable and higher really useful by TikTok to viewers.”

Youthful generations are more and more utilizing TikTok as a search engine, and TikTok is leaning additional into it by letting customers make their movies extra search pleasant.

I first wrote about this shift in search habits in June, when TikTok began including hyperlinks to go looking leads to video descriptions.

See: Might TikTok Be A Search Engine? For Many Customers, It Already Is

In July, Google publicly acknowledged that TikTok and Instagram are the popular search engines like google and yahoo for a sizeable quantity of younger individuals.

Google Senior Vice President Prabhakar Raghavan said:

“In our research, one thing like virtually 40% of younger individuals, once they’re on the lookout for a spot for lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram.”

Growing the size of video descriptions from 300 to 2,200 characters permits customers to optimize movies for extra search phrases.

For instance, native companies advertising and marketing themselves on TikTok can embody extra key phrases associated to their metropolis and state.

That might improve their possibilities of getting discovered for a question like “unbiased companies in downtown Toronto.” And so they’ll have loads of room so as to add descriptive textual content in regards to the video.

The character improve additionally permits creators so as to add extra context to what individuals see in a video.

Creators usually present additional particulars by in-video captions, however that textual content isn’t useful to search engines like google and yahoo.

Let’s not neglect that Google indexes TikTok movies. Writing detailed descriptions could make movies extra discoverable in conventional search engines like google and yahoo and TikTok.

It will likely be fascinating to see what creators select to do with 1000’s extra characters in a video description.

Will creators stuff the outline space with key phrases, like within the early days of website positioning?

Will they spam the outline space with hashtags, like individuals used to do on Instagram?

Some experimentation might be essential to study what works for TikTok search, so we might even see all the above.

TikTok website positioning is an space I’ll maintain my eye on because the expanded character size rolls out to extra individuals.

Featured Picture: Daniel Constante/Shutterstock



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