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HomeSEOTikTok's New Device Provides Companies Useful Viewers Insights

TikTok’s New Device Provides Companies Useful Viewers Insights


A brand new enterprise software from TikTok uncovers viewers insights that may help with planning paid and natural content material methods.

Aimed toward advertisers, the viewers insights software resides in TikTok Advertisements Supervisor. Nevertheless, you don’t have to pay for promoting to make use of it.

The software’s insights may help information natural and paid content material plans, as they’re based mostly on knowledge from all customers throughout TikTok. You may discover person pursuits, behaviors, and demographics to search out new methods to achieve your prospects.

Considered one of its extra intriguing options is the power to discover the highest ten hashtags your viewers engages with. You can begin appending these hashtags to your movies to shortly and simply enhance engagement.

Additional, you possibly can outline your individual viewers and filter data utilizing a sturdy set of filters.

Right here’s extra concerning the knowledge supplied by TikTok Viewers Insights.

TikTok Viewers Insights In TikTok Advertisements Supervisor

Accessible via TikTok Advertisements Supervisor, TikTok Viewers Insights offers aggregated details about customers which have been energetic inside the final 30 days.

Get to the software by going to Advertisements Supervisor, deciding on “Reporting” within the prime navigation menu, and clicking “Viewers Insights.”

TikTok’s New Tool Gives Businesses Helpful Audience InsightsScreenshot from: advertisements.tiktok.com/assist/article?help=10013890, November 2022.

Outline Your Viewers

Begin configuring your viewers by using the panel on the left.

You may outline your viewers by customizing the next filters:

  • Areas
  • Languages
  • Demographics
  • Pursuits & Behaviors – contains elective sub-filters:
    • Advert Curiosity Classes: Refine your viewers by individuals who have interacted with particular classes of advertisements.
    • Video Interactions: Refine your viewers by individuals who have seen and engaged with movies.
    • Creator Interactions: Refine your viewers by the forms of creators they’ve interacted with.
    • Hashtag Interactions: Refine your viewers by individuals who’ve watched movies with a selected hashtag.
  • Units

Viewers Overview

The primary tab you’ll see after defining your viewers is the viewers overview tab.

TikTok’s New Tool Gives Businesses Helpful Audience InsightsScreenshot from: advertisements.tiktok.com/assist/article?help=10013890, November 2022.

Within the viewers overview tab, you possibly can view the next composition of your viewers:

  • Age
  • Gender
  • Nation
  • State
  • Gadget OS
  • Gadget Costs (USD): Gadget worth is barely obtainable in USD.
  • High 10 pursuits
  • Backside 10 pursuits

Viewers Pursuits

Beside the overview tab is viewers pursuits, the place you possibly can uncover what forms of content material and advertisements your viewers engages with.

TikTok’s New Tool Gives Businesses Helpful Audience InsightsScreenshot from: advertisements.tiktok.com/assist/article?help=10013890, November 2022.

The pursuits tab contains these sections:

  • High Hashtags: View the highest 10 hashtags that resonate along with your viewers.
  • Advert Curiosity Classes: See the classes of advertisements your viewers has interacted with.

Obtain Viewers Information

Simply recall the viewers insights you uncover utilizing the “Export All” operate. This may obtain the information into Excel so that you can entry anytime.


Supply: TikTok

Featured Picture: Diego Thomazini/Shutterstock



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