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Twitter testing Notes, a long-form content material characteristic

Twitter is testing a brand new characteristic that may remove the constraints of its 280-character tweet restrict and permit customers to publish long-form tweets.

Twitter confirmed the take a look at by way of a tweet.

When it will grow to be obtainable to all Twitter customers? It’s unclear. Twitter famous: “We’re excited for the second when everybody can use Notes, however for now, our focus is on constructing it proper. A big a part of that’s partaking with writers and constructing group.”

For now, Twitter plans to check it over the subsequent two months with a small group of writers from Canada, Ghana, the UK and the U.S.

Why we care. This may very well be the answer to these lengthy Twitter threads, launched in 2017. Whereas these numbered threads had the flexibility to generate extra engagement (e.g., reactions, replies), they have been additionally extremely exhausting to observe – particularly spin-off conversations.

What it seems to be like. In Twitter Notes, it seems to be like it is possible for you to so as to add:

  • Formatting: Daring, italic and strikethrough textual content; insert ordered/unordered lists; add hyperlinks.
  • Media: You’ll be able to add one GIF, one video, or as much as 4 photographs.
  • Tweets: You’ll be able to both embed tweets by pasting URLs or from bookmarked tweets.

Notes additionally has a “Focus mode,” that makes the article composer full-screen.

You’ll be able to see some screenshots shared in a thread by @wongmjane.

The continued homogenization of social media platforms. Nearly each platform proper now’s attempting to duplicate widespread options from different platforms (particularly TikTok) in an effort to remain related. Twitter is not any exception.

However this new-to-Twitter characteristic – if it turns into broadly adopted – would principally put an finish to what initially made Twitter distinctive: its reliance on brevity.

Elon Musk approves. Earlier this yr, in response to a protracted (and attention-grabbing) thread by former Reddit CEO Yishan Wong about Musk’s bid to purchase Twitter, Musk identified that long-form tweets have been lengthy overdue on Twitter.

Previously referred to as Twitter Articles. This characteristic was first noticed in February

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About The Creator

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing each day about search engine optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Advertising Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.



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