Fewer than 1.2 billion smartphones had been shipped worldwide in 2022
In line with a latest report by analyst agency Canalys, 2022 was one of many worst years for international smartphone shipments in almost a decade, with international shipments dropping roughly 11%. The very best drop was recorded within the remaining quarter, with worldwide shipments falling 17% from the earlier 12 months. All in all, mentioned Canalys, the overall variety of shipments for your complete 12 months got here in beneath 1.2 billion.
“Smartphone distributors have struggled in a troublesome macroeconomic surroundings all through 2022. This fall marks the worst annual and This fall efficiency in a decade,” offered Canalys Analysis Analyst Runar Bjørhovde. “The channel is extremely cautious with taking over new stock, contributing to low shipments in This fall. Backed by sturdy promotional incentives from distributors and channels, the vacation gross sales season helped scale back stock ranges.”
He added that within the first three quarters of 2022, low-to-mid-range demand fell quick, but it surely was high-end demand that started to indicate weak spot in This fall. “The market’s efficiency in This fall 2022 stands in stark distinction to This fall 2021, which noticed surging demand and easing provide points,” mentioned Bjørhovde.
Regardless of the shrinking demand and market challenges in China, Apple not solely reclaimed the highest spot in This fall, but it surely additionally achieved its highest quarterly market share ever at 25%. Samsung adopted with a 20% market share; nonetheless, the Korean vendor snagged the title of high vendor for the total 12 months. Xiaomi, once more, got here in third, though it skilled a market share lower right down to 11% in This fall, which Canalys mentioned was brought on by challenges in India. Finishing the highest 5, OPPO and vivo claimed 10% and eight% market shares, respectively.
“Distributors will strategy 2023 cautiously, prioritizing profitability and defending market share,” mentioned Canalys Analysis Analyst Le Xuan Chiew. “Distributors are slicing prices to adapt to the brand new market actuality. Constructing sturdy partnerships with the channel shall be vital for safeguarding market shares as troublesome market situations for each channel companions and distributors can simply result in strenuous negotiations.”