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Your Prospects Want Higher Safety

For years, Cisco companions have been on the forefront, advising our mutual prospects on the whole lot networking by leveraging Cisco’s broad portfolio of networking merchandise. However now the chance is right here so that you can develop your online business by additionally promoting Cisco safety — and listed here are 4 key the explanation why.

1. Benefit from one end-to-end safety portfolio

On daily basis, Cisco safety protects 100% of the Fortune 100. That’s proper, 100%. Over the previous 15 years, Cisco has constructed one of many broadest safety portfolios in the marketplace. At the moment, greater than 300,000 prospects belief Cisco with their safety.  And, by the way in which, our safety options aren’t only for ENT (enterprise networking) prospects.  Our quickest rising section of safety prospects are SMBs, as increasingly of them endure digital transformation and transfer their purposes to the cloud.

Why is Cisco bringing an end-to-end safety portfolio to market necessary in serving to you develop your online business?

In accordance with one survey, the common enterprise makes use of 75 disparate safety instruments from completely different distributors. That’s 75 completely different level instruments to your prospects to navigate, which may decelerate response instances throughout attainable assaults.

For this reason 79% of CISOs say it’s difficult to handle safety alerts from a number of vendor merchandise. And why in response to Gartner, 75% of organizations are pursuing safety vendor consolidation.  With Cisco’s broad safety portfolio, Cisco companions can tremendously scale back their variety of safety distributors.

As well as, safety instruments sourced from a number of distributors seemingly weren’t designed to work collectively as one unified defend when executing safety administration course of workflows. Consequently, your prospects find yourself with a fragmented safety structure. Each device that doesn’t natively combine with an current end-to-end safety structure creates siloed visibility and complexity. This results in increased risk dwell instances attributable to safety workflow gaps, placing your prospects liable to delayed responses, regulatory fines, and sad prospects.

When your buyer deploys Cisco safety, they achieve an arsenal of natively built-in instruments designed to work collectively.  As well as, all Cisco safety merchandise use the Cisco Talos Intelligence Group. Given 80% of the world’s web visitors flows by means of Cisco networking, Talos enjoys a strategic benefit with entry to this information: the power to determine safety threats extra shortly and precisely.

2. Cut back operational complexity

Managing safety instruments from a number of distributors additionally provides operational complexity to an already intricate expertise panorama. Maybe your buyer is burdened by supporting a wide range of safety instruments, seemingly all with inconsistent integrations and incompatibilities. That is taking place throughout a time when IT — with its restricted assets — is being requested to do extra with much less funds. This will increase the chance of missed safety patches and upkeep, probably creating vulnerabilities in your prospects’ safety infrastructure.

Prospects lean on Cisco companions to assist scale back complexity. You’re already their trusted advisor and managed companies supplier decreasing complexity in networking, so why not additionally ship worth serving to to simplify their safety instruments panorama with Cisco’s natively built-in, end-to-end safety portfolio? And also you’ll develop your online business with recurring software program income on the similar time.

3. Simplify procurement, profit from incentives

Deploying safety instruments from all kinds of distributors may translate into complexity in relation to procurement. All these licenses should first be bought after which managed. And if there’s a safety breach, the very last thing your buyer desires is to get slowed down in an extended procurement cycle to remediate the breach with the correct safety software program.

As a Cisco associate, you possibly can leverage the Cisco Enterprise Settlement 3.0 (EA3.0) shopping for program to assist speed up the procurement course of. The Cisco EA3.0 offers a simplified and constant buying expertise throughout your entire Cisco Enterprise software program portfolio, together with Cisco’s safety portfolio, underneath a single settlement.

Let’s say your buyer will get hacked, and the CISO wants the vulnerability plugged instantly. With the EA3.0 partial commit functionality, your buyer can shortly check and deploy Cisco safety software program centered on the breach after which increase the software program throughout the enterprise later.

And the chance solely will get higher. Not solely does promoting Cisco’s safety portfolio assist to develop your online business by addressing prospects’ high-priority considerations, however you additionally get entry to monetary incentives supplied by Cisco within the type of reductions, further backend rebates, and lifecycle incentives.

4. Practice to change into a safety promoting rockstar

Everybody is aware of promoting safety just isn’t the identical as promoting networking. To change into a safety promoting rockstar, Cisco affords the Fireplace Jumper Academy, which is a associate coaching program for safety gross sales and engineering that covers safety promoting fundamentals and Cisco’s safety portfolio.

Analysis reveals that Fireplace Jumpers obtain as much as 5x increased safety bookings. A skilled Fireplace Jumper can ship the Cisco Safety story, understands the Cisco Safety Reference Structure, has deep data of the Cisco Safe portfolio for the chosen competency, and might clarify key Cisco safety portfolio capabilities, integration elements, and differentiators.

Develop your online business whereas serving to safe your prospects

As a Cisco associate already promoting networking, you’ve gotten an important alternative to increase your online business promoting Cisco’s broad safety portfolio. Enhance your prospects’ safety whereas decreasing complexity. Benefit from the Fireplace Jumper Academy,  monetary incentives and promotions, together with Join and Shield and  the SMB 5% Off for the First Half Promo, the place new and current Cisco Meraki and Webex SMB prospects obtain an extra low cost of as much as 5% on Cisco Safe Entry by Duo and Cisco Safe Umbrella in addition to choose Cisco cameras and headsets.

So, what are you ready for? Now’s the time to take a critical take a look at promoting Cisco’s safety portfolio.

You may study extra right here.



How about you? I want to hear your ideas.  What number of level safety instruments are your prospects deploying at this time? And the way can Cisco assist you in constructing your safety enterprise?  Submit a remark beneath.


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